It is one of the important thing that save one's face in the Confucianism cultural area. People are often treated even with respect by what kind of car they have. Far east asians tend to regard their cars in the same light as social standing. It's because only high-ranking officials can afford to take horse in their premodern society. In other words, we have their own cultural based preconceived attitude. To buy a new car represents much more than possessions. There is a saying that do not let even their wives take their car keys in Korea.

Confucianism based politeness is another important thing to us. At times it looks like we do have a clash of values or certainly a clash of values that is looming very close to us.